WHO ARE WE AND WHY DO WE DO WHAT WE DO? A MESSAGE FROM CGC OWNERS SUSAN ROLL AND DANA CHAIKEN...
We have owned and operated the Carlsbad Golf Center as an independent facility since January 30, 2003. (Susan has been a golf professional since the early 1990's and Dana is an amateur player with experience in sports marketing.) Before we purchased the golf center, we were often frustrated as golf consumers because neither one of us could find a local golf shop that met our needs. We simply couldn't find somewhere that felt like "our personal pro shop." There was no one location to test and be fit for an extensive number of clubs on the driving range or that had a decent selection of performance apparel or that could quickly re-grip a club or that seemed to be staffed by actual golf professionals. There wasn't a practice center we could find locally where the public could feel like they were at a private club.
We didn't think it was too much to ask to for a practice facility to have golf balls with dimples, a decent grass putting green or even a bunker to hit full shots. So, we decided to team up our varied backgrounds of experience and create that special place where we would want to shop and practice. And, along the way, we gathered an amazing team of golf professionals who love what they do and are knowledgeable in every aspect of game enjoyment: clubfitting, teaching and merchandise. We also make a conscious effort to be a good community partner.
The goal for our entire team, both in the pro shop and on the range, as well as all the instructors who teach here is simply to help you love the game of golf as much as each of one of us does. We strive to provide you with the best service and most extensive inventory, an enjoyable shopping and practice experience and, most of all, with a place to call your personal pro shop and practice facility. We are always striving to improve your experience at our facility, so if you have an comments or suggestions, please do not hesitate to call the pro shop at 760-720-GOLF (4653) or email one of us. Thank you for the opportunity to earn your business - each and every time.
After working in various aspects of the golf industry for many years and, at times, being a frustrated golf consumer disappointed by my shopping experiences at other places -- my goal was to create the golf pro shop where I would want to shop. At Carlsbad Golf Center, our team works diligently to provide all our customers – women and men alike -- with a pleasant shopping experience in a store where they can get just about anything they need or want to enjoy the game of golf. We constantly seek out and stock the latest and greatest products and equipment as well as make sure that we carry the newest models in sizes, variety and colors so we have something for everyone. If we don’t have what you’re looking for, we’re always happy to special order it for you.
More about susan
Worked as a golf professional since 1990
Elected to membership of the PGA in 1993 and the LPGA in 1994
Southern California PGA Hall of Fame -- 2018 Inductee (In recognition of exemplary lifetime achievements and legendary service to the game of golf.)
Golf Professional of the Year Award Winner:
PGA Southern California Section -- 2011
PGA San Diego Chapter -- 2010
Callaway Golf Company, National -- 2010
LPGA Teaching & Club Professionals, National – 2005
LPGA Teaching & Club Professionals, Western Section -- 2005
Merchandiser of the Year – Public Facilities Award Winner:
PGA National -- 2011
PGA Southern California Section – 2010, 2008 & 2004
Finalist, PGA National – 2009 & 2005
PGA San Diego Chapter -- 2009 & 2003
Bill Strausbaugh Award recipient (service to the membership), PGA Southern Calif. Section -- 2014
Horton Smith Award recipient (education contributions to membership), PGA Southern Calif. Section - 2009
President's Award recipient, PGA Southern Calif. Section -- 2016
Clubfitter of the Year Award Winner:
World's Top 100 ClubFitters by KZG– 2015
PING Golf Company, National -- 2011
PGA Southern California Section - 2007
PING Golf Company, Regional -- 2007
PGA San Diego Chapter -- 2006
Communications/Marketing/Public Relations Committee, PGA National -- 2015-2016
Board of Directors, PGA Southern California Section -- 2010 and 2012-current
Board of Directors, PGA San Diego Chapter -- 2010-2014
Board of Directors, North County Junior Golf Association -- 2008-2016
Advisory Board, Golf Range Association of America -- 2012-current
Communications Committee, PGA Southern California Section -- 2008-09, 2012-2017
Competition Committee, PGA Southern California Section – 2008-2017
Investment Committee, PGA Southern California Section -- 2010-2017
Player Development Committee, Chairperson, PGA Southern California Section -- 2010-2017
Junior Tour Foundation Advisory Board, PGA Southern California Section -- 2011-2016
SCPGA Foundation Board of Directors -- 2017
Local Advisory Board of Directors, Golf Academy of America, San Diego Campus, 2009-2010
Teaching Committee, PGA Southern California Section – 2008-09
Chairwoman, National Marketing Committee, LPGA T&CP -- 2008
Officer of the PGA San Diego Chapter -- Honorary President 2014, President 2013, Vice-President 2012, Secretary 2010-11
Although I’m not physically in and around the pro shop and range as much as I’d like, I am always there in heart, mind and spirit (just behind-the-scenes and behind a computer screen). CGC is one of my favorite places in the world because of what we do (golf) and how we do it (fun). I love working with customers when I get a chance to be on the pro shop floor, because I’m an amateur golfer just like them – one who loves all the “toys” and it’s gratifying to be able to help each person select the right gear or gift item. I thoroughly enjoy helping create events and promotions for our customers that are fun and meet their golfing needs.
More about dana
Usually the only amateur player on the CGC team
Played lousy golf for years before finally taking lessons and getting custom-fit for clubs – and now plays to 12 handicap most days